Build with AI · Kuala Lumpur
Event guide
The official field guide for Seedance Hackathon. Read it like a show rundown: themes, timing, submission rules, judging signals, and the practical details you need before the room goes live.
Date
28 Mar 2026
Venue
ASB, Kuala Lumpur
Deadline
5:15 PM MYT
Live packet
Hard cutoff
5:15 PM
Submissions close sharp on Saturday, 28 March 2026.
Overview
The briefing
| Presented by | Build with AI |
|---|---|
| Powered by | BytePlus & A47 Media |
| Date | Saturday, 28 March 2026 |
| Time | 10:00 AM – 7:00 PM (registration from 9:30 AM) |
| Venue | Auditorium, Asia School of Business, Kuala Lumpur |
| Format | Individual — solo submissions only |
| Prize pool | RM 6,000+ total (RM 2,000 per theme) + bonus credits |
Cutoff signal
5:15 PM
Plan backward from the deadline. Leave buffer for publishing, platform processing, and portal submission.
Submission format
Publish first, then submit the public link through the portal. Supported destinations include YouTube Shorts, Instagram Reels, and TikTok.
Themes
Three briefs. Three ways to win.
Theme 1: The AI News Anchor
Create a 30–45 sec realistic AI-avatar news broadcast segment. Pick a trending topic and produce a short clip featuring an AI-generated anchor delivering the story.
What "good" looks like
- A realistic-looking AI anchor with natural facial expressions and delivery.
- Professional broadcast tone that could pass as a real news clip.
- Headline graphics, lower-thirds, and supporting B-roll footage.
- A compelling story angle that feels current and relevant.
- Professional audio quality and confident pacing.
Think about
- Which topic would make people stop scrolling and watch?
- What visual elements make a news broadcast feel real?
- How can you make your anchor feel human instead of robotic?
What wins
The best version makes viewers genuinely question whether it came from a traditional news team.
Example short
Reference Short — AI News Anchor
Broadcast-style anchor segment with tone, pacing, and presentation cues.
Theme 2: The Social Media Brand Avatar
Design an AI avatar as the face of a brand on TikTok or Instagram. Build a 30–45 second short-form video that feels commercially viable and scroll-stopping.
What "good" looks like
- A strong hook in the first two seconds.
- An avatar that feels intentional and on-brand rather than generic.
- A clear message or call-to-action that a real brand could use.
- The energy and pacing of good short-form content.
- A format that a startup or solopreneur could realistically publish tomorrow.
Think about
- What brand are you building for, real or fictional?
- What makes someone stop scrolling: surprise, humor, beauty, tension?
- What is the one thing the viewer should remember or do?
What wins
The strongest work feels ready for a brand to post immediately, not just technically impressive.
Example shorts
Reference — TikTok brand-style clip
Native TikTok pacing and format cues for scroll-stopping brand avatar content.
Reference — TikTok AI ads style
Short-form brand energy and ad-style delivery on TikTok.
Theme 3: The AI Explainer
Create an educational explainer video using an AI avatar as the host. Teach a concept in under 45 seconds and make the complex feel easy to follow.
What "good" looks like
- A complex idea made simple and visually engaging.
- Clear structure from hook to explanation to takeaway.
- An avatar that feels like a credible educator or host.
- Graphics or demonstrations that actively help understanding.
- A viewer who learns something new in under 45 seconds.
Think about
- What topic do you know well enough to explain simply?
- Which misconception could you correct cleanly?
- How can visuals make the explanation stick?
What wins
The winning version makes the audience say, "I finally understand this," with clarity beating pure polish.
Example short
Reference Short — AI Explainer
Educational beat with a hook, clear explanation, and fast takeaway.
Rules
Universal guardrails
Applies to every entry
- Primary video generation tool: Seedance on the A47 Media platform.
- Supplementary editing tools allowed (CapCut, Canva, etc.).
- Video length: 30–45 seconds.
- Individual submissions only — no teams.
- Entry limit: up to 2 videos per theme and 6 videos maximum in total.
- Content must be original and created during the hackathon.
- Submissions close at 5:15 PM sharp. No extensions.
Entry cap
2 per theme
6 videos maximum across the whole account.
Original work
Build during the hackathon window. Judges are evaluating event-made work, not recycled portfolio pieces.
Prep
Concept prep
Suggested sequence
- Choose your theme.
- Define your concept in one sentence.
- Draft a script: hook → setup → core → payoff.
- Plan visuals: avatar, environment, overlays, mood.
- Optional prep: reference images, prompts, royalty-free music, script bullets.
Toolkit
Recommended stack
| A47 Media | AI video generation — primary surface |
|---|---|
| CapCut | Edit timing, pacing, transitions |
| Canva | Lower-thirds, overlays, title cards |
| ElevenLabs | Voiceover support (free tier limited) |
| Pexels / Unsplash | Royalty-free stock support |
| Pixabay Music | Background music |
| Remove.bg | Background removal |
| ChatGPT / Claude | Prompting and scripting support |
Venue
On-site logistics
Map preview
11 Jalan Dato Onn, Kuala Lumpur. Auditorium and Level G foyer are within the same academic campus.
Bring and know
- Nearest LRT: Bandaraya. Public transit is encouraged versus driving.
- Main Auditorium handles opening keynote and awards.
- Level G Foyer is the build zone with power, Wi-Fi, mentors, and lunch.
- Registration is at the Level 1 auditorium entrance.
- Bring your laptop, charger, headphones, hotspot backup, notes, and water bottle.
Schedule
The day runs like a live show
9:30 AM
Registration & networking
Arrive, check in at the registration desk, collect your lanyard and materials, and meet fellow creators.
10:00 AM
Welcome & opening keynote
Main Auditorium. Welcome address, event overview, and inspiration to set the tone for the day.
10:15 AM
A47 Media: sponsor intro
A47 Media introduces the platform vision and creative opportunity for the day.
10:30 AM
BytePlus: Seedance live demo & tutorial
A47 Media walks you through video generation, credits distribution, and guided setup so you finish with a first output.
12:00 PM
Lunch break
Lunch is provided. Use the time to lock your concept, refine the script, and prepare for build mode.
1:00 PM
Hackathon begins — create
Move to Level G Foyer. You have about four hours of focused build time with mentors and tech support on site.
5:15 PM
Submissions close
Hard deadline. Submit through this portal before the cutoff. No extensions.
6:00 PM
Video showcase & judging
Back to the Main Auditorium. Top submissions are screened and the judges finalize their selections.
6:45 PM
Awards ceremony & closing
Winners announced, prizes awarded, closing remarks, and celebration.
Time strategy
A good split is roughly 30 minutes on concept and script refinement, 1.5 hours on generation and iteration, 1.5 hours on editing and polish, and 30 minutes buffer for publishing, submission, and troubleshooting.
Setup
Credits & account prep
Support
Who to ask for help
Support lanes
- Roaming mentors for concept, story, and creative direction.
- Technical support for credits, tools, and troubleshooting.
- Volunteers for logistics, registration, and venue questions.
Submit
Portal submission flow
Required steps
- Upload your finished video to YouTube Shorts, Instagram Reels, or TikTok.
- Copy the public link and paste it into the portal submission form.
- Fill in the title, theme, and description.
- Repeat only within your cap: 2 videos per theme and 6 total entries maximum.
Portal link
Open submission formJudging
How entries are scored
Theme 1 — AI News Anchor
Realism is the core signal here. The winning entry should feel broadcast-ready enough to pass as a real newsroom clip.
| Criterion | Pts | What judges look for |
|---|---|---|
| Realism & believability | /5 | Convincing as a real news presenter; top score feels nearly indistinguishable. |
| Lip sync accuracy | /5 | Mouth movement matches audio cleanly and consistently. |
| Broadcast presence | /5 | Authority, confidence, and on-camera presence. |
| Script & delivery | /5 | Journalistic tone, pacing, and clarity. |
| Production quality | /5 | Background, lighting, graphics, and audio polish. |
Theme 2 — Social Media Brand Avatar
This track rewards a strong hook, a credible brand world, and a persona that feels built for short-form attention.
| Criterion | Pts | What judges look for |
|---|---|---|
| Creativity & originality | /5 | Distinctive concept that goes beyond generic AI output. |
| Brand fit | /5 | A coherent identity, audience, and commercial use case. |
| Engagement potential | /5 | Scroll-stopping energy and shareability. |
| Expressiveness & personality | /5 | Memorable short-form persona with clear character. |
| Visual & format quality | /5 | Built properly for vertical short-form viewing. |
Theme 3 — AI Explainer
Clarity wins here. Judges want a concept that becomes easy to understand without flattening the viewer's interest.
| Criterion | Pts | What judges look for |
|---|---|---|
| Clarity of explanation | /5 | A newcomer could follow the idea with minimal jargon. |
| Visual storytelling | /5 | Visual support strengthens the explanation rather than distracting from it. |
| Instructional value | /5 | Useful, accurate takeaway by the end of the clip. |
| Engagement & pacing | /5 | Strong structure, hooks, and momentum. |
| Use of AI tools | /5 | Creative and effective production choices using AI. |
Flow
Judging flow
What happens after you submit
- Preliminary review can begin during the build phase.
- After 5:15 PM, judges finalize shortlists by theme.
- Selected work is showcased from 6:00 PM onward before awards.
After
After the event
FAQ
Fast answers
Do I need video or coding experience?›
No. If you can type a prompt, you can generate. No coding is required for Seedance.
Can I change theme on the day?›
Yes. Your theme only locks when you submit that specific entry.
How many videos can I submit?›
Up to 2 per theme and 6 videos maximum in total across all three themes. The portal enforces the limit.
What if I run out of credits?›
Hackathon credits are intended to be sufficient. Extra credits may be available for purchase per on-site guidance.
What link formats does the portal accept?›
YouTube, including Shorts, Instagram Reels, TikTok, and other supported URLs listed on the submit page.
Do public gallery votes affect the winner?›
Public votes are mainly for community engagement. If judge scores tie, organisers may consider public totals as a tie-breaker.
Learning
Optional learning links
Official listing
The public event listing is on luma.com/b4szfqpp.